UX Strategy & Implementation
I specialize in devising and implementing UX strategies that harmonize user needs, business goals, and technical capabilities. My process involves meticulous research, strategic planning, and seamless collaboration with development teams to ensure feasibility and scalability of designs.
I'm passionate about this work because it allows me to blend creativity with problem-solving, seeing the tangible impact of my designs on user engagement and product success, while continuously pushing the boundaries of UX innovation.
Product & Visual Design
With a strong foundation in both product and visual design, I excel in engineering compelling and intuitive digital experiences. My expertise lies in integrating UI design with product functionality to create aesthetically pleasing and highly functional solutions.
From conceptualization to implementation, I leverage my design skills to ensure consistency, usability, and brand coherence across all touch-points.
Design System Engineering
As a Design System Engineer, I specialize in architecting scalable design systems that unify visual language and user experience across digital products. I create reusable components, guidelines, and documentation to streamline the design-to-development workflow.
In my current position at Item, I devised a unified, true-to-code design system by combining Figma variables and semantic naming conventions, which helped maintain 4+ brands in one system. Furthermore, I collaborated with developers to build a designer/developer portal to reduce friction and miscommunication during hand-off processes.
My passion for this role stems from its pivotal role in fostering consistency, efficiency, and collaboration within design and development teams, ultimately empowering them to deliver cohesive and polished digital experiences that resonate with users.
