Setting the stage for the future of supply chain.
UX Designer
Rasheem Tareq — UX Engineer
2 weeks
Web Design
As the digital cornerstone of UNIS, Unisco.com stands as a beacon of innovation and excellence in the realms of 3PL, logistics, and fulfillment services. Tasked with revitalizing an outdated website, our mission was clear: to breathe new life into Unisco.com, empowering it to attract fresh leads, elevate the company's brands, and usher in a new era of success for the UNIS brand.
The Challenge
How can we revitalize UNIS' outdated flagship consumer facing website and enhance the company's presence in the logistics industry all while communicating its value proposition and technological offerings?
The Vision
Transform unisco.com into a modern user-centric digital platform that showcases UNIS' strengths, fosters engagement, and positions the company as an industry leader in 3PL and fulfillment services.
Unveiling the essence of UNIS.
We strived to illuminate the company's value proposition, strengths, and competitiveness with unparalleled clarity and conviction. This dedicated space serves as a beacon for prospective clients, offering insight into what sets UNIS Co. apart in the competitive landscape of 3PL, logistics, and fulfillment services.
Understanding the users’ journeys and pain points.
A user-centric approach to ensure that every aspect of the new Unisco.com resonates with clarity and purpose, fostering meaningful connections with users and driving enhanced engagement and satisfaction.
before redesign
Hindering efficient communication.
The website's cluttered layout and unintuitive navigation exacerbated user frustration, causing early drop-offs and hindering engagement.
After redesign
A straightforward approach, for the users.
Our focus shifted towards simplifying the UI into a modern portal and organizing user flows into more intuitive and easy-to-identify journeys.
before redesign
Low context for company's offerings.
With no dedicated pages for essential offerings like API, EDI, software, and more, users were left without a clear understanding of UNIS' strengths in these areas.
after redesign
Introducing key strengths effectively.
In response to this challenge, we meticulously crafted standalone pages to showcase UNIS’ expertise in key technological domains. Additionally, we dedicated an entire top navigation section exclusively for technology, ensuring easy access to these essential resources.
before redesign
after redesign
Clear navigation.
By implementing a clear and intuitive navigation system, users can effortlessly explore and access essential information with just a few clicks. This strategic enhancement ensures a seamless browsing experience, empowering users to navigate the intricacies of the website with confidence and clarity.
Not a revolution, but an evolution.
Rather than revolutionizing the website from scratch, we opted for an evolutionary approach, building upon existing strengths while addressing identified shortcomings with precision and purpose.
Brand & Logo
Blue Rest
Blue Hover
Blue Pressed
Light Gray
Medium Gray
Helvetica Now Display
Opening a new chapter.
Uncovering fresh opportunities.
Through innovative design and seamless navigation, we've uncovered new opportunities for UNIS, positioning the brand as a leader in the industry. Every aspect of the website reflects UNIS’ commitment to empowering users and driving growth in logistics and fulfillment services.
Elevating the journey.
By prioritizing user-centric design principles and leveraging the latest trends in web design, we've created a platform that users not only enjoy interacting with but also find effortless to navigate, empowering them to engage with our brand with enthusiasm and confidence.
Location is the name of the game.
Seamlessly blending functionality with aesthetics, the Locations page presents users with an immersive experience, complete with key information and features about each location. Through engaging videos introducing each facility, users can gain firsthand insights into UNIS' operational excellence and commitment to service quality. Additionally, clickable address links provide convenient access to detailed directions, ensuring a seamless transition from virtual exploration to real-world engagement.
Never miss out on the key details.
With just a click, users can seamlessly transition between engaging video content that offers insights into our facilities and warehouse operations, and interactive map portals that provide detailed geographic information and directions.
Micro-interactions for a quick spark.
By incorporating a click-to-reveal button within each card, users are encouraged to engage with the content, triggering a delightful animation that unveils key information and address details underneath.
Attracting talent. Building careers.
UNIS' flagship website focuses on hitting every base, and every user. With centralized career pages focused on both drivers and technical worker, the 3PL leader's website was developed to bring talent to shape the future of logistics and supply chain.
Accounting for every access point.
Whether users access the website from a desktop, tablet, or mobile device, they can expect a seamless and optimized experience tailored to their screen size and device capabilities. The website’s responsive design ensures that content remains clear, readable, and navigable regardless of the screen size, empowering users to engage with our website effortlessly, no matter where they are or what device they're using.
Navigating the user, wherever they end up.
By designing and developing additional utility pages with the same attention to detail and user-centric approach as the main pathways, we ensure that every user journey is covered, empowering users to navigate our website with ease and confidence, no matter where their exploration may lead.
404 page.
Navigating unexpected detours with ease, the 404 page guides users back on track, offering helpful navigation prompts and frequently used content suggestions.
Legal pages.
Fostering transparency and trust, the legal pages provide clear and accessible explanations of our policies and practices.
Components, variants, and blocks.
By building a library of reusable elements, we empowered our team to quickly assemble pages with ease, ensuring a cohesive and visually appealing website in a fraction of the time.
Web Blocks
What's next?
Unisco.com's revolutionary phase has yielded remarkable outcomes, reshaping the brand's trajectory, attracting 4x more users in a given month, and establishing the brand's status as a true industry leader. Moving forward, the team will continue to develop 60+ standalone pages to represent the full spectrum of what UNIS has to offer, and beyond.
Key Takeaways
Direction and decisive execution define the timeline.
The clarity of direction and decisive execution are paramount in defining the timeline. Every step forward requires a clear understanding of the end goal and the ability to swiftly implement decisions to keep the project on track. Without this clarity and decisiveness, timelines can easily veer off course, leading to delays and inefficiencies.
Collaborating with interdepartmental teams is crucial.
Collaboration with interdepartmental teams is not just beneficial; it's essential for the success of any project. Each department brings its expertise and perspective to the table, enriching the project with diverse insights and ensuring that all aspects are considered. By fostering open communication and collaboration among teams, we harness the collective intelligence and skills necessary to deliver a seamless and impactful user experience.
Communication, communication, communication.
 It's not enough to simply have a plan; effective communication ensures that everyone is aligned, informed, and empowered to contribute their best work. Whether it's sharing updates, clarifying requirements, or addressing challenges, clear and consistent communication builds trust, fosters collaboration, and ultimately drives the project forward towards its goals.
Up next.